The most forward thinking marketing companies are now looking at different ways of structuring their pricing, and many are introducing payment by results for a proportion of their fees.
When you think about this, it makes sense. An experienced, skilled marketing agency will be confident in their ability to achieve results – it’s about partnership and sharing success.
Having spent many years working with dentists who often have very little experience with marketing, (and why should they?) it’s not surprising that if your clients are employing a marketing agency for the first time, you need to reassure them – not only with your experience, expertise, success stories and client recommendations – but for some having a proportion of your fees based on results, whether enquiries, new consults, practice income or ‘bottom line’.
Measurement and Transparency
Measurement and transparency are of course essential and both parties need to pre-agree the campaign budget, objectives and targets. Ambitious dental practices looking for continuous support to grow their business are more than happy to share management and financial information. That’s a true partnership. The more we know about the dental practice and the way it is set up and run, the better the outcomes will be from our business development and marketing activities.
To find out more about how this approach is being embraced by more and more dental practices and other businesses in the sector, contact us on 0845 287 3051 and ask for Steve Davey.