Must Do Internal Marketing for 2021

In 2021, these are the initiatives every practice should be doing to future proof its business.

  • A Membership Plan to build recurring income – ideally a practice-branded one so you are adding equity value to YOUR brand, not a plan provider’s brand
  • Video consultations and additional online accessibility for patients – extra engagement options before patients commit
  • Even more regular contact with your patients – protect your biggest asset, engendering loyalty is paramount
  • Specific events to secure high value cases such as implants and ortho – schedule in some large cases to more than offset revenue loss from fallow periods
  • Scrutinise the patient experience to reveal the “extra 5%” – get the whole team involved
  • Reactivation of lapsed patients – there is always £££ hidden in a patient list

For an internal marketing audit, call Steve on 07974 748550.