May 18 – June 18
It’s your time to shine! Promote your practice locally to attract new patients & encourage preventative oral healthcare.
National Smile Month promotes 3 key messages, so make sure your promotions are in line with these:
- Brush your teeth last thing at night and on at least 1 other occasion with fluoride toothpaste.
- Cut down on how often you have sugary foods and drinks.
- Visit your dentist regularly, as often as they recommend
The aim is to ultimately improve the UK’s oral health.
Dentists across the country will be trying to educate, motivate and communicate positive oral health messages in a targeted campaign to improve smiles around the country.
You could run a Direct Mail campaign to lapsed patients, or a new patient examination discount. You could start an e-Newsletter to your patient list to remind them of key dental facts, your latest cosmetic treatments and any practice news.
Organised by the British Dental Health Foundation, the campaign hopes to raise awareness of important health issues.
National Smile Month will see hundreds of events and activities up and down the UK engage local communities about the importance of a healthy mouth, and hopes to make a positive difference to the oral health of millions of people.
The campaign, which takes place May 18 – June 18, encourages all dental and health professionals, schools, pharmacies, community groups, colleges and workplaces – in fact anyone with an interest in good oral healthcare, to join in.
For advice on how to best use this PR opportunity and help your community, contact us.