Offline Media Drives Online Traffic

We’re all used to hearing about the world moving into the digital age, but there’s a strong tendency to assume that means we should all be moving away from offline media.

Whilst Facebook marketing, blogs, Twitter, LinkedIn and YouTube have all become very important as part of your media mix and have a strong role to play in driving visitors to your website, offline media such as direct mail, posters, flyers, door drops and postcards can all work brilliantly in driving potential patients to your practice website.

But remember, if it’s direct mail for example, the copy is king. Great dental copywriting is vital to achieve the results you desire such as a low cost per acquisition if you are looking for more patients or maximising your recall if patients are waiting a bit longer before returning for their next check-up.

As with all media, from Pay Per Click (Google Adwords) and E-Newsletters to bus shelter posters and advertising boards on ferries, an enticing message and a strong call to action (your website address, phone number, Facebook link, email address, etc) make all the difference and can do wonders for the visits to your website.

If you need help with your offline marketing or website get in touch, as here at Smile Marketing we’re experts in all things marketing, exclusively for dentists.