Referrals – it's not all about CPD

The standard tactic for orthodontists, endodontists, implantologists and other specialists trying to build a referral base is to host an event based on learning and offering CPD.

To ensure events are a success, it really is important that your event reflects your practice brand and values. It’s worth brainstorming ideas with the team so the event is memorable and potential referring dentists feel it was not only a good use of their time but was also enjoyable.

After all, it’s about building relationships and events can be a great springboard for these to develop – IF they are carefully thought through.

But your event doesn’t have to involve CPD. In fact some of the most memorable events we have organised or attended are not educational at all.

Other tactics that have worked well for our clients include:

Get to know practice managers & receptionists in referring dentists. Their influence cannot be underestimated – they probably refer as many patients as the dentists!

Ensure your staff know what to tell your potential referrers – and a little thank you card will always be appreciated.

Sponsor: Not the obvious dentist night out but a new local chocolatier held a tasting quiz and our client supplied a bottle of logo’d champagne as a prize. It was a full house!

Memorable: If your nurses do some training at another practice, why not send a thank you. A nice card and some cakes from a local shop for example. Yes, goodies again!

For other great marketing initiatives to build referrals, call 0845 287 3051 or contact us.