Last week, we looked at how Twitter can help dental practices. So what about YouTube, the video channel network where people can share video content online?
YouTube is an ideal way to visually promote your dental or orthodontic practice as you can provide a video showcasing your wonderful facilities. You can introduce your practice to patients, explain your approach to treatment and importantly, you can feature real patient testimonials. Website statistics reveal that prospective patients like to view what other other patients say about your practice before they pick up the phone to book an appointment.
A little more on YouTube. It is owned by Google and is considered to be the second largest search engine (as you can search for videos on it) behind Google. Google currently owns approx. 90% of the search engine market in the UK and it likes social media because it shows you are continually active online. This means that your social media pages are likely to appear near the top of search results, making it easier for people to find your dental practice.
By embedding your practice video into your website, this will help optimise the website for search engines such as Google that highly value video content on sites. This will push your website higher up search engine rankings.
For examples of how we have helped ortho and dental practices maximise the value of their practice videos on YouTube, contact us.