Are you on all the Social Media channels at home but just don’t know how to apply that to your business? Or do you shy away from all aspects of this internet based nightmare? Either way it’s often best to consult with an expert before you start down the road of Social Media.
The bottom line is that Social Media will not go away and it cannot be overlooked. The first question you need to ask yourself is who will you be trying to get in touch with? There’s a distinct difference if your trying to reach GDPs or new patients. Then you need to find out what Social Network(s) they are likely to be using.
Once you’ve decided where you need to be, consider who will be posting your messages and how often. This depends on who has the time as well as who is most knowledgeable about the Social Network or Networks you have chosen to use. Sometimes it’s a good idea to split the responsibility between a few members of the team, having different set days to post on.
The next hurdle is often the biggest: what do we want to say? There’s no hard and fast rule as to how you should be putting your Dental Practice across on these platforms, but our top tips are:
- Positive: keep your posts light and upbeat.
- Punctual: Respond quickly to enquiries, not just to impress the potential patient you’re talking to, but for all the other potential patients reading it.
- Perceptive: If you’re going to comment on social events or a piece of news, have your own take on it. No one likes to read the same thing over and over again from various companies.
For further assistance or some hands on help in setting yourselves up on Social Media give us a call on 0845 287 3051.