This is possibly the best marketing tip for any business on a tight budget; and it is a great way to encourage patient referrals from local businesses to your dental practice.
What are affiliates?
Individuals or companies who promote your treatments on their website, in their premises or via their newsletter in exchange for discounts on treatments for their customers or referrals from you.
Having a team of affiliates marketing your practice to potential patients is invaluable as the recommendation comes from a person or company that they already know and trust.
There’s no limit to the number of local businesses that you can have promoting your practice.
We recommend the following local businesses for dental affiliates:
- Hair salons
- Hotels with gym/spa facilities
What do I do?
A cheap and effective way to work with local businesses is to produce a joint venture flyer branded to your practice.
For each affiliate you amend the flyer template to feature their logo (as well as yours), a tagline aimed at their customers and an offer ‘exclusively’ for their customers to use at your practice.
For guidance on practice affiliates simply get in touch via email or call us on 0845 287 3051.
Keeping in touch with your patients, whether current or lapsed, is one of the best ways to keep your patient lists full and appointments booked.
Sure, breakthrough thinking and new ideas are the lifeblood of really successful businesses – and dental practices are no exception. I talk to numerous practice owners and business owners from several industries, however, and they are often so busy looking for new out of the box ideas that they miss the clear opportunities staring them in the face – the “in the box” profit opportunities.
A great example of this is attempting innovative ways to bring in new patients when you have an under-tapped patient list. In other words; putting too much emphasis on new patient acquisition and not enough emphasis on patient recall.
At Smile we regularly encounter these issues that represent wasted opportunities:
- Not enough communication with patients
- A recall process that isn’t robust and doesn’t include all patients
- Giving up too soon on patients coming back for treatment
- Poor recall letters and emails – I see many that are ‘cold’, matter of fact and unfriendly
- No newsletter to ‘up-sell’ your treatments – many of your patients simply do not know everything that you offer
- Little or no ‘ownership’ of recall within the practice
- No segmentation of your patients – they are not all the same!
- A practice website that lacks key patient information (treatment, team, prices)
- Patient plans and membership schemes that are not well promoted
These are all “in the box” issues that can be addressed and are guaranteed to help build income and patient retention.
And here’s the thing. Generating income from your own patient list almost always costs much less than finding new patients.
For a FREE practice marketing Health Check call 0845 287 3051 or firstname.lastname@example.org.
To continue its growth path, Smile is looking for talented individuals to join the team as regional associates. The positions we’re are looking to fill are for the Midlands, East Anglia, North East, Scotland, Northern Ireland and the Republic of Ireland. We already have associates covering London/South East, South Coast, South West, Wales and the North West.
Smile offers a full range of marketing services including business planning, branding, marketing planning, welcome packs, referral packs, clinician and practice PR, dental websites, patient recruitment campaigns and Social Media Strategy and Social Media Management.
Offering either retainer-based or project-based packages, the company’s flexible approach to helping practices is proving to be very popular.
Steve Davey, commented:
Since the launch of Smile Marketing 5 years ago, interest from dentists, orthodontists, endodontists, implantologists and other specialists has been fantastic. The dental industry has become increasingly competitive so guiding Principals and Practice Managers to become self-sufficient and more targeted with their marketing has proved to be a real ‘win win’.
The introduction of Payment by Results, a proportion of our fees based on practice performance (enquiries, consultations, income), has proved to be very popular and shows our commitment to helping businesses succeed. Dentists want advice and guidance from people who know the industry inside out and understand their issues and that’s where we fit in.
For more information call us on 0845 287 3051 or email email@example.com.
Dental practices with a clear business plan will be able to make the most of the improving economic climate, and greater consumer confidence.
Whether it be increased take up on adult orthodontics, “teeth-in-a-day” (a.k.a. All on 4 or All on 6), whitening or other cosmetic dentistry. Smile Marketing are ready to help you succeed in 2015.
Why take our word for it? Here’s what our client Joe Dwyer, Sunlight Orthodontics, had this to say after Smile helped with Marketing Planning, local promotions, GDP marketing and joint venture promotion.
“I have been very impressed with Smile Marketing. Prior to working with them, we had tried to find our own way through the marketing minefield and had wasted much time and money. With the help of Smile Marketing, we have implemented a more professional and effective marketing strategy which has seen the private gross of the practice more than double. The service is excellent. They are approachable and always available for advice, responding to questions with a speed I have not experienced with any other company I have worked with, marketing or otherwise”… “I would recommend Smile Marketing to anyone who has ever wondered whether practice marketing can be effective. With Smile Marketing, it can.”
Give your practice the ultimate Christmas gift, a clear roadmap to increased income in 2015. Smile Marketing has a range of special packages for helping ambitious practices to thrive and grow.
Call or email for an initial no-obligation phone consultation with Steve Davey to discuss your practice future.
Excellent Marketing Support Now, Pay Later
We are getting into the festive period frenzy of special offers and deals – from holidays to furniture to any number of potential gifts. But it’s refreshing to know that for business planning, marketing advice, branding, website and patient communications, your costs can be spread over several months.
Following the expense of practice refurbishments and equipment upgrades for CQC and HTM 01-05, or the launch of a new practice, cash may be tight but the need for finding new patients, promoting treatments, attracting high value cases and increasing referrals never goes away.
It’s important that dental practices choose a flexible agency to support them – not just in terms of high quality advice that eliminates costly mistakes or media planning and buying that saves them money.
Smile Marketing works with you to plan and budget in a way that suits your cash flow, whilst allowing you to benefit from marketing right away. There are several ways we do this.
- From our proposal, you can simply select paying in 12 equal monthly instalments on the agreed contract value. There is no minimum contract value.
- For the larger marketing investments, maybe for a new practice launch, re-brand or change in practice strategy, we can recommend a finance company that allows you to spread payments as part of an unsecured ‘working capital’ loan.
And remember, for retainer clients a proportion of our fees are based on practice results, whether new consultations, cases, income or bottom-line.
For more information contact us or call Steve Davey on 0845 287 3051.
For Your Practice
It’s that time of year again, parents are booking haircuts and buying new shoes for their children, it’s time to remind them about their kids most visible feature – their smile!
It’s another great time of year to kick start a good oral health routine, so remind everyone that it’s in their best interest to ensure their children attend regular appointments and brush twice a day for two minutes – saving them from more expensive dental work in the future.
Do you offer family appointments? Or patient plans with family discounts?
Why not introduce them to your patient list and to the community in your area?
As the time of greatest change in the mouth, the school years are key to long term oral health.
Make sure your local area is reminded of this by by placing an article in your local paper, and include within your web and social media messaging for example.
If you’d like help with growing your practice then call us on 0845 287 3051 for a Free Marketing Health Check. We’ll talk through what you’d like to achieve and how to get there. Then we’ll create a unique proposal especially for you.
The standard tactic for orthodontists, endodontists, implantologists and other specialists trying to build a referral base is to host an event based on learning and offering CPD.
To ensure events are a success, it really is important that your event reflects your practice brand and values. It’s worth brainstorming ideas with the team so the event is memorable and potential referring dentists feel it was not only a good use of their time but was also enjoyable.
After all, it’s about building relationships and events can be a great springboard for these to develop – IF they are carefully thought through.
But your event doesn’t have to involve CPD. In fact some of the most memorable events we have organised or attended are not educational at all.
Other tactics that have worked well for our clients include:
Get to know practice managers & receptionists in referring dentists. Their influence cannot be underestimated – they probably refer as many patients as the dentists!
Ensure your staff know what to tell your potential referrers – and a little thank you card will always be appreciated.
Sponsor: Not the obvious dentist night out but a new local chocolatier held a tasting quiz and our client supplied a bottle of logo’d champagne as a prize. It was a full house!
Memorable: If your nurses do some training at another practice, why not send a thank you. A nice card and some cakes from a local shop for example. Yes, goodies again!
For other great marketing initiatives to build referrals, call 0845 287 3051 or contact us.
The Personal Touch
No two practices are the same! They are a unique combination of your brand, range of treatments, premises, locations, what your patients are like and the personalities of your staff.
Your practice is one of a kind.
So why should your marketing be any different? We’ll talk through what you’d like to achieve and how to get there, creating a unique proposal especially for you.
As a full service agency we don’t just offer marketing, we can help your business grow with new revenue streams. Our recent initiative (initially for practices in Devon, Cornwall, Somerset and Dorset) is to offer our clients* up to £3,000 worth of clinical training at multi-award-winning Devon Dental Centre of Excellence, one of the leading specialist referral centres in the South West.
If you’re thinking of offering dental implants, this is your opportunity to team up with a renowned Implantologist who has placed well over 1,000 implants. Restorative training consists of 6 monthly sessions and includes “live observation” of real cases using state-of-the-art technology at Devon Dental in Ashburton, just off the A38 between Exeter and Plymouth.
For more information on marketing and FREE* restorative training call us on 0845 287 3051.
*subject to terms and conditions
Clients Devon Dental Centre of Excellence and sister practice, Plymouth Dental Centre of Excellence (Craniomandibular Clinics Ltd), are celebrating winning the respected ‘Dental Awards 2014’ ‘Team of the Year for the South’ for the second year in a row!
The Dental Awards, an opportunity to showcase “the best in the dental profession”, took place on Friday 6th June 2014 to celebrate at the glittering, black-tie ceremony, taking place at the exclusive Lancaster London Hotel.
Both Devon Dental and Plymouth Dental have undergone an extensive investment programme of modernisation and re-development over recent years. They offer a highly impressive level of clinical expertise, specialist treatments and the outstanding patient care you’d expect from ‘back-to-back’ award winning practices.
For help in moving your practice towards award-winning status, contact us on 0845 287 3051 for your FREE, no obligation Marketing Healthcheck.
Marketing in the “digital age” isn’t just about email, texts and social media. A recent campaign for a dental practice promoting implants achieved a three fold ROI (return on investment) within one week of a six-sheet bus shelter poster campaign.
You are of course building awareness, but the real acid test is the response – in this instance, high value cases. The keys to success are:
- Position: sites where heavy traffic is always slow moving
- Creative: simple designs that stand-out
- BIG call-to-action: telephone number and web address – Call us now!
Of course, mentioning when the posters are going up in a Tweet or Facebook post won’t do any harm!
Call Smile Marketing on 0845 287 3051 or email us and we’ll help you achieve your goals.