Relocation, renaming and rebranding …all together!

Formerly the Liverpool Orthodontic Centre, the Liverpool Brace Place was counting down to the launch of their new state-of-the-art orthodontic practice in Central Liverpool.

We stepped in as specialist marketing advisers for building upon its already enviable reputation as a leading Merseyside referral centre, developing and implementing a marketing plan that targeted current patients, new patients and GDPs.

We collaborated with our client to devise a solid, two-phase marketing plan that would support the practice during both pre-launch and launch – for maximum awareness, initial consultations and appointments for the practice.

Phase one was all about a brand-new practice identity – one that reflected a modern, professional practice where a warm, friendly team of orthodontic specialists awaited.

This multiple-media marketing traversed both the online realm, and the offline world, forming a powerfully cohesive strategy. This included the design of high-quality patient literature and referral pack; direct mail; door drops; targeted PR; advertorials; attending a wedding fair; bus side advertising and strategically placed posters in high footfall areas of the City.

“On behalf of Hemant, Ruth and the company, I’d like to thank you for the hard work and commitment you put into our marketing campaign. The advice and service you provided was outstanding, every query was dealt with straight away and the whole project managed with meticulous attention to detail. We love the branding your designers created for us and feel that you captured exactly what we’re about. Already, we’re seeing results from the advertising campaign and we’re looking forward to more! You really made us feel like we were your only client and that nothing was too much trouble. We’d recommend you to other dental professionals with no hesitation.

Louise Sinclair-Jones

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