Lead generation for Implant and Invisalign patients is not a new thing. It typically involves the use of Google Ads, Facebook, Instagram and email to generate enquiries. Once provided to the dental practice, it is left to them to ‘convert’ that lead into a consultation. Success depends on three main factors; firstly, the quality of the lead, that is, how serious the enquirer is about treatment, their demographic, their state on mind (how their dental situation is affecting their life) and their expectations of price and value. Secondly, the skills, knowledge, resilience and availability of the Treatment Coordinator (or other person following up the lead). After all, for a ‘considered purchase’ like dental implants or an orthodontic treatment, some people will take their time and will need some reassurance. Thirdly, having a lead nurturing system will maximise the Return on Investment, ideally to include some automation so some enquiries don’t fall through the cracks.
Many digital agencies are good at generating leads but the quality is often lacking, which means conversion rates are very low and practice owners get frustrated. A high number of unqualified, poor quality leads also drains practice resource and the Treatment Coordinator making the calls, emails, texts and whatsapp messages gets demotivated.
Our approach is to focus on quality as well as quantity. Providing support across all 3 factors (above) ensures a ROI that outperforms the industry average, with conversion rates (new patients ‘in the chair’) ranging from 10 – 40%, resulting in happy clients. Here’s a new testimonial just in:
“I have been very happy with the Pay Per Lead service from Smile Marketing. We received 10 cases in a very short period with a good conversion rate for treatment. I would highly recommend the service” Gary Dorman – Principal, Hartley Dental