Another General Election, a possible ‘hung parliament’, Brexit, a slowdown of growth, government indecision, more uncertainty! We have to ask ourselves; is it affecting consumer behaviour? Are patients thinking differently about booking a dental appointment?
Working with numerous practices, of all shapes and sizes, across the country, our reading of the situation is that there is some caution, some evidence of postponing check-ups if nothing is hurting. Some patients may be spreading their visits to the dentist out.
What’s clear is that planning ahead and taking control of your practice’s future is a ‘must’. One sure way to help future proof your practice is to have a strategy and tactics to build your membership base. Increasing your membership provides many benefits:
- It regulates attendance and ensures regular attendance
- Reduces cancellations and ‘no shows’
- Provides more opportunities for upselling other treatments
- Boosts recurring income for your practice
Very importantly, when packaged well membership plans offer patients even better value for money so can work as a great ‘bridge’ between not visiting the dentist and making that commitment. To boost your own practice brand it may also be wise to launch or convert your plan to your own branded one. This builds even greater loyalty with your practice rather than your membership plan provider. Privilege Plan, the innovative and flexible plan provider are one such provider that allows their clients to offer their own branded membership schemes.
For advice on how to build membership within your practice, contact us to discover some tried and tested tactics.