…..that is the question. Twitter is a micro message instant chat network that is growing fast, with 0.5 million new users every day. But does it hold value for dental practices?
Well yes, it simply provides another way for patients, dentists, nurses, practice managers and others to keep in touch. As part of their social media strategy, dental practices can set up a Twitter profile and post updates for people to follow in their own Twitter stream. This means you can quickly send news about the practice, appointment availability and new treatments to a large number of people. It is also potentially a great place to interact with your patients and prospective patients, helping you to provide better customer service.
Keep your tweets chatty and relevant. It might be that a new tropical fish tank is being installed in the waiting area today or that Reception area has been refurbished or that a new fresh coffee machine has arrived – something that says that you are investing in the patient experience at your practice.
As with Facebook, it is easy for followers to share content that is of interest with their friends and family, which will quickly spread your news much further. Over time this should encourage more people to use the dental practice.
For more information and tips on how to make the most of twitter, contact us.