From the very start of my marketing career it became apparent that direct response marketing was a crucial component of business; that is to test, measure and ensure that your marketing activities are judged in terms of ROI.
Also, SEO, Pay Per Click (Google AdWords) and Blogs (like this one!) are tried and tested ways to drive traffic to your website but some techniques are even more targeted.
Re-Marketing allows you to keep communicating with the people who visit your website but leave without using your contact form. This is used extensively by property search sites and houses you have checked out follow you around the web.
By the same token, for dental practices this is an opportunity to cost effectively win high value patients, who are perhaps researching a specialist treatment they are considering, for example dental implants, lingual braces or root canal therapy. It’s a great breakthrough, highly measurable and can be tested by small and large practices alike.