The value of a brand makeover

Our team came into contact with Woodcroft Dental Practice after its new owners sought help in re-launching. Before so much as a brainstorming session took place, or a mood board was put together, we knew that we needed a crystal-clear understanding as to what would define the new practice.

This began with a one-to-one consultation that dug into the owners’ vision for the practice – and their thoughts on how they would deliver a distinctive, memorable patient experience.

Once we’d fully got to grips with this, we pushed forward to create a brand identity that encapsulated all that we had been told – including an eye-catching logo that conveyed quality, accessibility and reflected their location nestled in the middle of the South Downs.

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