They’re capable of amazing things – implanting a thought, a feeling, a desire in your patient’s mind. Words can create trust in restorative treatments that overcome dental issues, or desire for cosmetic procedures that boost confidence.
So, let’s be honest, do your brochures engage? Do some treatment descriptions inspire, while others instil trust? Ultimately (and here’s the big one) does your copy compel your readers to action – ensuring they book, call or enquire? And when it comes to website copy, stoking emotion and stirring up urgency is just half the story; the other, is SEO – an art form that must be mastered if you have even half a hope of climbing the ladders of Google and the like.
As a practice principal, you’re busy, hectic, frantic, as are your team – not only are you pushed for time to commit to creating copy, you (and your team) can also find it tough to know where to even begin.
We know your industry. We know the power of words. When combined, we can communicate the right message to your ideal patients, bringing about action and reinforcing your brand values in the process.
Our copywriting service can cover…