Media Planning

We may not have spoken yet, but we know your challenges.

We know the questions you have, the place you’re at right now, when it comes to media and marketing.

QUESTIONS SUCH AS…

  • Where do I even begin to identify the best options for my practice?
  • How do I work out where to spend my marketing budget?
  • How important is digital marketing for my practice?
  • Should we get on the Social Media bandwagon? How do I ensure I don’t waste my money?

Let us be clear – media, marketing, social, digital – it can be overwhelming, confusing, intimidating.

Time and time again, we speak to dental practices that have taken the wrong strategy with media and, sure as night follows day, it soon leads to disillusionment – to a misled belief that media just isn’t worth it (when in fact, nothing could be further from the truth).

When done right, with the correct strategy, media can and does deliver practice-growing, patient-driving results. And we should know, we see and secure these results every, single, day – results such as a steady stream of enquiries, consultations and appointments. Results such as patient bases that transform into repeat users of high-profit treatments.

All of which begins with your objectives, time scales and budget.

From the front door, to the online world, traditional to digital, here are the services we cover and combine…

  • Traditional

    Bus backs & sides | Billboards | PR | Radio |TV advertising

  • Print marketing

    Advertorials | Door drops | Newspaper advertorials – Newspaper adverts | Post card mailings | Train station advertising | Outdoor (Adshel) posters

  • Outside your practice

    Practice signage

  • Inside your practice

    Reception point-of- sale | Open Days | Internal Marketing | On-hold communications | Patient newsletters | Recall letters and emails

  • Partnerships

    Joint business ventures | Local community adverts | Sponsorships | Company membership schemes | Recommend-a- friend cards | Referral marketing schemes

  • Mobile media

    SMS texts, Apps

  • Digital marketing

    SEO, Remarketing, Pay Per Click (Google AdWords), E-Marketing, Video marketing

  • Social media

    Twitter | Instagram | Facebook advertising