Smile Branding


Who is it for?

Principals or owners who are looking to create a stronger brand for their business to help them stand out from the crowd.

You may be looking to reinvigorate your current brand image for today’s patients. Equally, you may be launching a new practice or even expanding your network of practices and looking to establish a strong group brand.

The Smile team analysing data at a desk

How Does It Work?

We’ll take a good hard look at your current business, where you are now and where you want to be and help you to articulate what makes you different.

Together we will then formulate a winning proposition for your practice and create a strong, distinctive brand that you will feel proud of and that will have real resonance with your target patients.

You then have the choice of TWO packages. The first covers the new brand development and the second covers the new brand PLUS the design of a suite of essential practice literature.

Package 1 - Brand Development

  • Strong, engaging proposition for your business
  • Logo and supporting strapline (where applicable)
  • Supporting imagery, iconography, colour palette, fonts
  • Brand guidelines – to apply across all patient literature, website, advertising and social media
  • Key selling messages
  • 3 examples of how brand applied e.g. stationery, poster, Facebook page

How Long Does It Take?

4 - 6 weeks

My Investment?

£1,740 incl. VAT

Package 2 - Brand Development PLUS Literature

  • Brand Development PLUS
  • All design & copywriting for the following
  • Practice brochure (up to 6 pages)
  • Internal marketing posters (x4) & ‘A’ Board posters (x2)
  • Stationery – business cards, letterhead, appointment card
  • Recommend-a-friend card
  • Medical History Form
  • Dentist profile sheets (up to 4 Clinicians)
  • Specialist treatment leaflets (x2)

Please note – printing costs not included

How Long Does It Take?

4 - 6 weeks

My Investment?

£2,940 incl. VAT