Who is it for?
The Smile Practice Growth package is for ambitious owners and principals who are looking to grow their business. Whether by increasing surgery occupancy, increasing the mix of high value patients, expanding their existing practice or buying a new practice.
Equally, you may be introducing additional specialist treatments or you may be looking to maximise recurring income before preparing to sell your business. It could be that you are simply looking to take your practice to the next level and have made the decision to enlist the help of dental marketing professionals for the first time.
What do I get?
A greater understanding of your business and how to grow it.
Deeper insight into your patient base and where the hidden value is.
The vision, strategy and action plan to achieve your growth ambitions.
How Does It Work?
RESEARCH & ANALYSIS
Getting under the skin
Analyse your patient database:
- How recent?
- How frequent?
- What value?
Patient mapping analysis
- Where do your patients live?
- Where are there gaps locally?
Full review of your brand
Review your current and past marketing
Review treatment sales
Audit your team structure and their skills
Setting the direction
Agreeing the vision for your practice
Setting the business objectives
Develop marketing strategies that:
- Build a stronger practice brand
- Raise the profile of your practice
- Increase the number of new patients
- Build referrals
- Increase revenue from your existing patient base
Create unique selling points & messaging for your practice
MARKETING & PLANNING
Planning for practice growth
Explore all the local media opportunities
Uncover ‘outside the box’ patient acquisition ideas
Agree your marketing budget
Develop your 12 month marketing plan
Negotiate your media spend
Create an initial 90 day ‘Action Plan’ to kick start your marketing
How Long Does It Take?
£4,800 incl. VAT