Who is it for?
In an ideal world, every ambitious dental practice would have a full marketing team in place and always on hand to move the business forward. But in the real world budgets don’t always stretch to it.
Enter Smile Marketing with our team of highly experienced dental marketing experts ready and raring to go. We can create a tailored package of support that’s right for you – whatever your size – and can provide you with all the marketing skills you need to grow your practice. We call it Team Smile.
How Does It Work?
Once we’ve agreed where you’d like to take your practice and the marketing skills you are missing, we’ll create a bespoke package for you, which will include a specified number of ‘strategy’, ‘planning’ and ‘implementation’ hours per month.
To help you to set the direction of the business and will always be delivered by one of our highly experienced senior partners.
To help turn your ‘thinking’ into ‘action’ and may cover the creation of your annual marketing plan and coordinating your promotions and campaigns.
To cover the ‘doing’ and could include the creation of your newsletter, updating your website, coordinating designers and copywriters or updating your social media.
Each level of support has a fixed billable rate per hour depending on the seniority and skills required. With Team Smile you can rest assured that you’ll never find yourself paying a senior marketer to do the day-to-day work or find yourself with a junior creating your marketing strategy.
What do I get?
- A dedicated team of highly experienced, specialist dental marketers
- A flexible support package that always ensures you have the right skills at the right time
- A pre-agreed and fixed monthly fee
- Monthly review meetings to assess current results and agree your marketing priorities for the coming months
- A quarterly or six-monthly strategy session to set the longer-term direction of the business.
How Long Does It Take?
- Ongoing monthly support
- Minimum initial 6 month contract, then a rolling 1 month contract
How much does it cost?
Your bespoke package will be based on the level of support you require. However typical packages are:
|Type of Support||Small Practices (e.g 1-2 surgeries)||Medium Practices (e.g 3-4 surgeries)||Large Practices (5+ surgeries)|
|Strategy||2 hrs per month||3 hrs per month||4 hrs per month|
|Planning||4 hrs per month||6 hrs per month||8 hrs per month|
|Implementation||8 hrs per month||12 hrs per month||16 hrs per month|
|Total monthly support||14 hours||21 hours||28 hours|
|Total monthly cost||£960 incl. VAT||£1,440 incl. VAT||£1,920 incl. VAT|